thE faShiOn
We drive the transition toward a circular economy in fashion, combining innovation, consultancy and training to give new life to discarded textiles.
rE-foRm
Technologies for circular fashion
thE faShiOn
rE-fOrm
Technologies for circular fashion
We drive the transition toward a circular economy in fashion, combining innovation, consultancy and training to give new life to discarded textiles.
Our goals
THE CHALLENGES
OF THE
TEXTILE-FASHION SECTOR
Fashion is one of the most polluting industries in the world.
MANAGING TEXTILE WASTE THE WAY WE HAVE UNTIL NOW NO LONGER WORKS.
The countries of destination of used clothing exports can no longer manage these quantities, and environmental disaster is just around the corner.
RE-USING TEXTILES LOCALLY IS DIFFICULT
It is necessary to create new opportunities for the local valorization of textiles, facilitating the meeting between those who manage textile waste and those who are able to reuse it.
THE SECOND-HAND SUPPLY CHAIN IS INEFFICIENT AND NOT TRANSPARENT
To valorize the collected textiles, it is necessary to identify and transmit data on their characteristics, but the volumes involved make it impossible to do this manually.
ouR Mission
Since 2019, Atelier Riforma has been working to disrupt the fashion industry through the circular economy, reducing waste and building a sustainable future through activism, services, and technology.
Our mission is ambitious: to reform the fashion system by making it more circular, transparent and responsible.
re4circular
technology
Re4Circular is an innovative technology for circular fashion powered by artificial intelligence, which catalogues and digitises pre- and post-consumer textiles, turning them into resources for fashion professionals.
Through its automated sorting system and B2B marketplace, it connects those who manage textiles with those who reuse them, maximising the potential of the materials and reducing waste.
our
Solutions
foR CompaniEs
- Digital marketplace for sourcing used clothing and textile leftovers.
- AI technology for sorting and digitizing second-hand clothing.
- Consulting and training on new regulations, circularity, and eco-design.
foR inStitutiOns
- Monitoring and transparency service for textile separate collection for municipalities and PROs.
- Mapping, surveys, data collection, and report processing.
- Support for circular economy initiatives with textiles in the public administration.
foR cOnsumErs
- Awareness-raising activities on responsible textile consumption.
- Organization of events, workshops, and cultural-artistic projects on circular fashion.
- Occasional retail sale of second-hand and upcycled products.
Not just technology: our support for your transition. Alongside Re4Circular, we assist companies and organizations with high-value services.
our
paRtners
Atelier Riforma thrives with partners and networks who share our vision for a future shaped by circular fashion.











fUnding acknowledgmentS
This project has indirectly received funding from EISMEA – European Innovation Council and SMEs Executive Agency entrusted by the European Commission, via an Open Call for financial support to third parties issued and executed under project SocialTech4EU (Grant Agreement No: 101074518).
This project has received funding from the European Union’s Horizon Europe programme under project SoTecIn Factory (grant agreement No 101058385).
This project has received funding from PN METRO PLUS E CITTÀ MEDIE SUD 2021-2027 -TO2.2.6.1a CULTURA E IMPRENDITORIALITÀ INCARDINATE NELL’ECONOMIA CIRCOLARE E NEL TESSUTO URBANO – C87H24002130007
Il Progetto è stato selezionato nell’ambito del Programma di Ricerca e Innovazione dell’ecosistema di innovazione “NODES – Nord-Ovest Digitale E Sostenibile” identificato con codice ECS00000036 ed è finanziato nell’ambito del PNRR (finanziato dall’Unione europea – NextGenerationEU”).
Atelier Riforma was selected for Social Tides – Grow AI (an acceleration programme delivered by INCO and supported by the Google for Startups Accelerator) and received a grant of $190,000.