Let’s Help the Circular Transition of Fashion
“EVERY SCRAP IS A RESOURCE“
Atelier Riforma is an innovative startup with a social vocation and the mission of facilitating the sustainable management of post-consumer textile waste and promoting the transition towards a more circular fashion production and consumption model.
Once upon a time
Born as a project in 2019 and then becoming a company (s.r.l.) in 2020, Atelier Riforma started from an idea that was then out of the chorus: to create a network of tailors, designers and social tailors who would transform discarded garments to give them more value and put them back into circulation on a sales platform. This is how, when we were still not talking about circular fashion, we launched the first Italian marketplace dedicated to upcycling in 2020.
We collected unused garments from individuals and organisations, carefully catalogued them, and then distributed them to our network of ‘upcyclers’. Day after day, the network has grown to more than 25 sartorial realities, spread all over Italy. These include several social tailor shops, which promote the labour inclusion of disadvantaged people such as migrants, ex-convicts and women victims of violence.