We boost the Circular Transition of Fashion
“EVERY SCRAP IS A RESOURCE“
Atelier Riforma is an innovative social startup with the mission of facilitating the sustainable management of post-consumer textile waste and promoting the transition towards a more circular fashion production and consumption model.
Once upon a time…
Born as a social project in 2019 and then becoming a company in 2020, Atelier Riforma started from an idea that was then out of the chorus: to create a network of tailors, designers and social tailoring workshops who would transform discarded garments to give them more value and put them back into circulation on a sales platform. This is how, when people was not talking about circular fashion yet, we launched the first Italian ecommerce dedicated to upcycling in 2020.
We used to collect discarded clothing from individuals and organisations, carefully catalogue them, and then distribute them to our network of ‘upcyclers’. Day after day, the network has grown to more than 25 sartorial entities, spread all over Italy. These included several social tailor shops, which promote the labour inclusion of disadvantaged people such as migrants, ex-prisoners and women victims of violence.